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If you want star affiliates in your market to join your affiliate and promote your products, you really have to go out and find them. You can certainly promote your affiliate program on your own website and to get people to sign up, but the best results come when you go out and find your own joint venture partners…and it sounds like you already understand that.
You can find potential partners by finding websites that:
- Have good website traffic.
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- Check their ESTIMATED traffic ranking at Alexa.com – this site very roughly estimates how popular a site is based on traffic and page views. The lower the ranking number, the busier the site. This is not a foolproof method, but can be used as a guideline to compare websites in similar markets.
- See which sites link to your competition. Go to Google or Yahoo and type in the following: link:yourcompetitorsdomain.com. Just substitute "yourcompetitorsdomain.com" with your competitor’s actual domain name. The results that show up will be sites that link to your competitor. You will potentially find some good sites to partner with here.
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- Check DMOZ.org and the Yahoo Directory for websites in an appropriate category for your market.
How do you approach these people?