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The reverse funnel system refers to the way that prospects are accepted into a specific home-based business opportunity. Instead of simply collecting names of prospects, many of whom may not be serious about the business opportunity, a reverse funnel system asks prospects to pay a fee in order to get additional information about the opportunity. The fee is relatively low - usually about $50 - and serves to weed out prospects who are not inclined to follow through with the business opportunity. The reverse funnel system is sometimes known as a "funded proposal" or "funded prospect" system. If you sign up for the system and launch your own business, you will generally get a significant percentage of the prospect fees that are paid through your referrals.
2. Who is Ty Coughlin?
Ty Coughlin is the person who has used and codified the Reverse Funnel System to make it profitable for others. According to his biography, Ty Coughlin lives in Hawaii and worked for a construction company prior to owning his own business. He had also tried multi-level marketing, and eventually came up with his own Internet-based system that utilizes Internet marketing and advertising. His system has proven to be a roadmap to riches for many people, since it has few variables.