RALPHS JOBS

Selling products to Mexico is easier than ever. Mexico is the #1 importer of US products in the world. There is a need for all types of products including food, beverages, electronics, cars, tools, candy, toys, clothing, everything.

Mexicans are so eager to buy that they come to the USA looking for products instead of waiting around for someone to call them and sell them something. They visit US trade shows, organizations and many companies. I constantly have someone in San Diego visiting from Mexico to speak with me on how they can find products of all kinds to export.

Who’s looking for products? Mainly wholesale distributors and retailers. They are looking for products to sell in retail stores or to other distributors in Mexico, most of the time they will buy truckloads of product and export them to Mexico themselves, handling the shipping, imports and tariffs.

1. Why do they do this? Why are they so eager to buy US products? Simple, they don’t have Mexican made products they can sell and they want to be the first to carry a new American product. They know if they are the first to market with a new product they can make a lot of money very fast. After that they just restock their customer’s shelves.
2. The big question I’m asked by my consulting clients is: how do I get started exporting to Mexico?
3. To export to Mexico you can be passive or active. You can go after the business or wait until they come looking for you, and believe me, if you have a good product, eventually they will.

---Passive Approach---

The passive approach to getting business is to make sure Mexican businesspeople can find you. Here are a few tactics on how to reach exporters:

-You have to make sure your products are in US trade shows. You don’t have to go yourself, maybe a customer sells at trade shows or you hire a broker that goes to trade shows.

-Make sure all your products and sales materials have an international phone number (not just a USA toll free number) as well as an email address. This includes your website, product labels, business cards and brochures.