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"Very few sites do this and there's no question that they add major credibility for buyers," says Philippa Gamse, a web strategy consultant. Ask long-time customers for quotes or permission to post their case histories and their satisfaction with your services.
Any of these ideas will help update your online presence. But the real advice is simply not to get lazy. Pay attention to your website whenever you shift direction or significantly grow the business. All marketing and messaging must be seamless — consistent, uniform, multimedia and multi-channel.
How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?
Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are passé by today's "make-it-useful" standards. Sometimes embarrassingly so.
Internet-savvy businesses will refresh the content on their websites regularly. Think about the impression a site that's a year out of date will have on visitors.