JOBS IN GRECCE

Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as little more than a place to store their office hours and service list.

A different way has emerged. Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.

To begin, effectively use your web site to attract leads and customers; use it to let prospective clients know who you are. Offer valuable content related to your expertise. Attract them back over and over like bees to honey. Soon you will become Top-Pick over your competition.

1. Did you know that many of your prospects (even locally) will type your business name or web site name in Google to see what you offer? Often they are looking to see what you offer compared to your competitor. Recently, Calif. based USC Annenberg School said from 2005 research, 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they are looking for.
2. To make your small business Web site more effective, go through this short checklist and tweak it for better results. Or if you are just starting, now is the perfect time to put your Internet marketing plan into place to see new quarter profits.
3. Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have to offer.) Know the robots of the various search engines examine web sites daily looking for good key word food, free information, and content.

Correct these small business web site mistakes and make more profit:

Mistake 1 No sales letter(s).

Solution: Novice Internet marketers don't even know they need a sales letter for their services and products. They missed the foundational marketing message that said, "Only words sell. Flashy even great looking websites don't convince anyone to call, email you and foremost of all buy. Only words can do that. Write a sales letter for each service or product you offer. Give your web site visitors a reason why they should buy from you.

Mistake 2 No or poorly written headlines to point the way.