Start off by sitting yourself down, staring intently into the mirror, and honestly answering this question: “Is my age really an issue?” Your answer will determine how well you approach and perform within today’s job market.
Let’s take a moment to consider the number one challenge faced by those over 50 in search of a job. That challenge is packaging – in other words, how you go about inventing, marketing and re-inventing yourself to suit different employers, different job agents and the many different scenarios you will find yourself in as you pursue your job goal. At this age, one of the greatest dilemmas you will run up against is having a wealth of varying skills, experiences and attributes to offer. Where most people in this target group fall short is in knowing how to package these beneficial qualities appropriately by targeting them to suit each specific job opportunity they are presented with. To do this well, you must keep the following three key points in mind with regard to packaging: