JOB DESCRIPTION DOCUMENT EXAMINER

For cold calling to be done in a non-intrusive way, we must shift the perception away from "you want something," into "you are being helpful." When our cold calls do not feel intrusive, people naturally are more open to talking with us.

Shifting this perception in others is all about shifting a perspective within ourselves.

Focusing on being helpful takes us away from the traditional sales mindset. In the old mindset, we talk about ourselves and our product or service. In this new approach, we’re focusing on potential clients and what may be helpful to them.

1. To be perceived as helpful, we must actually be helpful. If we try to use "being seen as helpful" as just another sales technique, people will sense our hidden agenda and react with suspicion. Be sincere in your approach and desire to help the other person.

2. Here’s how to stop being intrusive and start being helpful:

3. 1.

   Make It About Them, Not About You

We’ve all learned that when we begin a conversation with a potential client, we should talk about ourselves, our product, and our solution.

But this self-focus almost always feels intrusive to the other person and shuts down the possibility of a genuine conversation.

Instead, step directly into their world. Open the conversation with a question rather than a sales pitch. For example, "I’m just giving you a call to see if your company is grappling with unpaid invoices issues?"

Never let the person feel that your focused on your own needs, goals, or agenda. Communicate that we’re calling with 100 percent of your thoughts and energy focused on their needs.