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You'll also find hundreds of pre-selected trade magazines and publications for industrial, technical and engineering fields on our partner site at, www.IndustrialLeaders.Tradepub.com. Just 'Google' the ones that interest you to locate their Web site or simply request a free subscription. New trade magazines are added on a regular basis.

About The Author.

1. Conrad Bailey is co-founder and vice president of www.IndustrialLeaders.com, and author of the popular Co-Op Industrial Advertising Blog at: http://www.IndustrialLeaders.com/blog/ Writing effective technical and industrial product press releases for online media sources can significantly increase your Web site's exposure.
2. by Conrad Bailey, Industrial Marketing Consultant.
3. The most common and negative traits online press releases have, is most of them are poorly optimized for search engines, value-less and just downright boring. No wonder so many Web site promoters complain about getting poor results from their press releases. They'll blame the media, the media's audience and even the competition... but the real problem is almost always the press release itself.

Call it what you want, a press release, news release or media release, it really doesn't matter because if it lacks richness in value, relevant keywords and of course, newsworthy content, it's not even worth distributing. I don't care how many media sources you send it to, if it fails to reach your target market, nothing else really matters.

Forget Branding and Start Selling.

The biggest myth in public relations and in the advertising industry in general is the "need" for branding. Just ask any competent direct marketer about branding, and you'll get your answer. Branding is for deep pocket corporations that have unlimited funds to throw around... or should I say throw away. Branding is just a poor excuse for what I call simple minded marketing that offers little if any measurable ROI.

Case in point: Did you know the word Coca Colaв is the second most known word on the entire planet only after the word "Okay?" Yet, it does not stop the Coca Colaв company from being one of the most aggressive advertiser's in the world. From television and radio commercials, to sporting events and bulletin boards, Coca Colaв appears to be everywhere.