RACE AFFECTING JOB SATISFACTION

Getting your White Paper into the hands of your prospects is the easy part. You can offer the papers on your website, or via fax-on-demand, autoresponder, or even through traditional direct mail. You can also bring your white papers to trade shows and pass them out as a brochure. I even know of several companies that offer free copies of their white paper through pay-per-click advertising. They found it a very effective means of generating sales leads.

When you write a really good white paper, you'll notice the distribution will spread on its own. That's because people who receive your white paper will often pass them out to their friends and colleagues they feel will benefit from the information. This chain effect can result in significant business opportunities that no other marketing document can even come close of doing. Brochures and catalogs unquestionably lack the informational value of a client-centered white paper so they rarely get passed around as often, if at all.

1. About The Author :
2. Conrad Bailey is co-founder and vice president of www.IndustrialLeaders.com, and author of. the popular Co-Op Industrial Advertising Blog at: http://www.IndustrialLeaders.com/blog/
3. By Conrad Bailey.

For quite some time now White Papers have been sort of the in-thing in the world of industrial and technical marketing - and for good reason. Thousands of businesses use them around the world to educate their customers and prospects about their products. Which is why businesses in just about every industry can get great results with a properly written white paper.

Think about it. What other promotional item or marketing tool cost so little? For just pennies each, you can produce simple documents right from your computer - instantly. Documents that can increase your sales and revenues in a matter of days. That's the power of a white paper.

Client-Centered White Papers.

Generally speaking, white papers are suppose to be technical documents, at least originally. But today, smart marketers utilize them as an effective 'medium' to promote their products by integrating the 'technical' aspect of what they're selling with a client-centered approach.