BURLINGTON ONTARIO PARTTIME JOBS

One of the perks of purchasing a magazine subscription is that you’ll get the most current issue before it even hits the newsstands. Magazine subscription labels are in general printed up 2-3 months in advance. When the latest issue is hot off the presses it isn’t long before they are delivered to the mailboxes of subscribers. Monthly magazines tend to arrive about 2 weeks before the cover date. Weekly magazines have less lead time but still beat the issues to the stands.

You Want More for Your Money.

1. If huge savings and getting the subscriptions before anyone else doesn’t convince you publishers like to keep one more weapon in their arsenals. Those who purchase their magazine subscriptions are eligible for subscriber only info. This can be in the form of small gifts but often publishers have a members or subscribers only section of their websites. Once there, subscribers can find more in depth articles and features that might have been cut from the print edition due to space limitations, photos, contests and more.
2. You Are Limited on Time. Let’s face it, most of use are very busy and want things as convenient as possible. You may not have the time to go out every month and hunt down your favorite magazines. When you do have the time you may find out the newsstand has sold out if the magazine published a particularly popular issue.

In most cases we pay far more for the sake of convenience. Magazines might be the one business where you pay less for someone to make things easier on us. As one of the many postcards embedded between the pages of the magazine you’re reading falls to the floor you notice the usual sales jargon about the huge savings you’ll receive by making at least a one year commitment and purchasing a subscription to their particular magazine. To further entice you they might even promise that you can buy now and pay later.

Whether or not purchasing that particular magazine subscription is smart shopping for you can be dependent on how often you buy a particular magazine at the newsstand, and the pricing amongst other things.

Publishers need to sell as many magazine subscriptions as possible, but not for the reasons that you may think. While publishers do generate income from selling magazine subscriptions, the bulk of their revenue comes from the advertising they sell to marketers eager to spread their message to as many consumers as possible. The higher a magazines circulation (the amount of readers they have) the more they are able to charge advertisers.

For this reason Magazine subscriptions are especially important to publishers as they are never completely sure of how well a particular issue will do at the newsstand. Readers may not like the cover; the stories may seem uninteresting, in certain months of the year sales get sluggish as people are reading less, etc. Subscriptions are pre-sold and can be relayed to potential advertisers as such who will be charged accordingly.