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Ship Them the Way You Want To. The freight forwarder that you select must have the requisite ability, expertise, and resources to handle all kinds of products and ship them according to the choice you make in this regard i.e. land, sea, or air. It’s also advisable that the freight forwarder also be an import broker. This comes handy in case you need to import some goods if your client returns your goods for some reason.

Good Networking. Go for freight forwarders who have a superior network of overseas agents. If your freight forwarder has a great network of agents in your target market, then the better it is for you. You must also be well aware of the handling capacity and capability of these agents.

1. A good network means that your shipment will reach its destination without any hassles and within the requisite deadline. If you want to deliver perishable products, then you want them to reach a particular country, in good time and before they perish. If you don’t, then it might have some serious consequences for your reputation.
2. A Good Communicator. Not many people have an expertise when it comes to the shipping of their products. Therefore, your freight forwarder must have the patience and ability to explain the necessary procedure to you. Moreover, the forwarder must be able to talk to you in a language that you understand.
3. Product Knowledge.

If you can, do choose a freight forwarder who has some kind of knowledge or comfort level with the product that you want shipped. The freight forwarder that you pick must be able to recognize the special needs of your product, if any, and make the necessary preparations for shipping. Check the Antecedents.

You must closely scrutinize the references of your freight forwarder. After all you are going to do some important business with the company, and thus this becomes a crucial parameter of your selection process. Another aspect of this is the overall customer satisfaction provided by the freight forwarder in the past dealings. Try getting some information in this regard from their past clients or customers.

The Insurance Factor.

The best of people are liable to make mistakes. Even if your freight forwarder is extremely conscientious, it is liable to make an error or a mistake. Even a minor error can cause irrevocable damage to your sales, and your revenue. Therefore it’s important that the freight forwarder you choose has something called "errors and omissions insurance". This is enormously beneficial in the event that a mistake is made.