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Include a personal message. Thank them, tell them you appreciate them. Provide them with a thought of friendship or pride that you may think means something to them. No, don't try to win them over here. Be honest about it.
If you are purchasing a business gift for a client, make sure to include that note of personal thanks. Don't just have the secretary stick your card in the envelope. Take a few minutes of your time and make sure that whoever you are sending your business gift to, will really appreciate your thoughtfulness.
The business gift that you choose says a lot about you. It provides for your partners a look into the appreciation that you actually have for them. While you may not think much about it, thinking that a gift is a gift, they do. So, choosing the right business gift is quite important. The question is, how can you do this?