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3. "Would you be open to some different ideas that you might not be using now?" After the tension is dissolved, this lets you reopen the conversation in a natural way because they clearly understand that your goal is to help them. Then, if things are a match between you, you can decide where to go from there.

Keep in mind that this process will work only if you fully integrate the Mindset so it feels as natural to you as breathing.

In short, if you’re using any form of traditional selling, you could be triggering a resistance every time you communicate with your prospect.

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  1. But if you learn this new Mindset, along with words and phrases that remove any conflict or tension from the relationship, you’ll have taken your first steps toward your black belt in unlocking the cold calling game!

  2. What's your first instinct? Most of us will do one of two things. We’ll either try to step away, or we’ll raise our arms to deflect him and fight back, which can result in harm to you or to your attacker.

    But if you were trained in Aikido, the Japanese martial art that focuses on diverting an attacker’s energy, you could quickly diffuse the situation by immobilizing him without harming him in any way.

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In essence, you’re diffusing the energy that he’s using to try and attack you in a way that takes the conflict out of the situation.

Unlock The Game and the philosophy behind Aikido have many similarities.

Traditional cold calling and selling are designed to focus only on the "close" by presenting -- or in too many cases, "pushing" -- your solution onto prospects, sometimes even when they’re not interested.

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But if you focus only on your goal of making the sale before having a discussion about the problems that you can help your prospects solve, something happens.

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