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For instance, the way Adwords is designed, it's possible for companies to share the views of a landing page, so traffic is filtered equally between the partnering sites. Or maybe the landing page itself can display the advertising content of both companies for mutual exposure. You can even get creative and design the ad to promote both companies, or even use rotating ads.

Or if you want to get real creative, you and your coop partner can integrate your keywords and create a totally different ad that promotes both companies. Again, the possibilities are limited by creativity and your willingness to test different ideas.

Free Co-Op Industrial Advertising Network.

1. If your company is a manufacturer or distributor of industrial products, I want to invite you to join the Free Co-Op Industrial Advertising Network. I've developed the network in association with IndustrialLeaders.com, and it's quickly becoming the most popular online co-op advertising network for manufacturers and suppliers of industrial products. International manufacturers and suppliers are welcome to join free-of-charge. You can get all the details at the website below.
2. About The Author :
3. Conrad Bailey is co-founder and vice president of IndustrialLeaders.com, a Manufacturing Directory and author of the popular Co-Op Industrial Advertising Blog at: http://www.IndustrialLeaders.com/blog/

By Conrad Bailey. Stressed out from low sales on the Internet? Can't believe the rising cost of online marketing such as search engine optimization or pay-per-click? Is this is a problem you're facing, one solution is Co-op advertising.

Co-op advertising is a mutual promotional arrangement between two or more non-competitive companies that share the same target market. For example, a manufacturer of bearings may develop a cooperative advertising relationship with an re-builder of engines. Or perhaps, a distributor of first aid supplies may engage in co-op advertising with a plant safety management firm. Both companies benefit from the exposure while cutting advertising expenses.

Previously, most co-op advertising relationships were between manufacturers and their distributors or the retailers that sell their products. Which usually consisted of running ads in newspapers or magazines read by their target audience. However, ever since the Web came along, there has been all kinds of co-op arrangements between companies in just about every industry.