U s government job
Date:
When business folks step into the hybrid world of art and business, they need a way to discern what they are looking for.
Just because a voice sounds smooth or really deep, doesn't mean it will be right for your project. Who is your market? What do THEY sound like? That's a good starting point. Find a voice that sounds like your market.
Once you do that, the next question is, do they sound like they know what they are saying when they read your copy? Are they convincing? Are they natural? Did they follow your directions? If you said in your audition request "need you to be casual" and their recording has them bold and loud, then you might want to avoid them.