NETWORK JOBS

Describing your product or service should fit within 1 paragraph with supporting paragraphs underneath it. Most people, when dealing with something innovative or something that is identical to a competitor, try to cop out of this and say "it's just too complex for my product to be described". That's hogwash.

Every product or service can be defined. If your product or service is so innovative that it can't be defined then the chance of it succeeding is very low.

1. Here are a few examples.
2. * Google was simply "a better search engine that works" * Apple was simply "a computer that can fit on a desk" * Microsoft was "an operating system that can be mass distributed"
3. * Amazon.com was "a mail order bookstore with an online front end"

Describing your product is not a hard thing to do. Implementing a strategy to sell, distribute or market your product in the long run has the most impact on whether your business will succeed.

Step 2: Who Are Your Customers?

Defining your target market may be a little difficult if you think your product can be used by anyone, but it can be done. Simply putting "everyone on Earth" is not a practical target market.

Whether your product or service can be used by everyone is not the key, it's who can afford and needs your product.