TRANSLATION COORDINATOR JOB BOSTON

Your existing customers can also be an excellent source to gather a lot of information that you can use in your white paper. Ask them what they liked most about your products? What improvements would they like to see, if any? How do they compare your products to similar goods in your industry? Answers to questions like these will provide you with some valuable information for your white paper.

What Does A White Paper Look Like?

A white paper does not have to be colorful and fancy. It can be a simple, black-and-white, single page document that's printed right from your laser printer. That way you can make instant changes as needed. There is no need to produce white papers in multiple colors or high gloss paper. Remember, the key is the information your white paper delivers because it does nothing for you to have an expensive looking white paper if it doesn't generate business.

1. I'm not suggesting your white paper should be cheap looking. By all means, you want it to be produced on nice white paper, typeset correctly and printed with laser sharpness. A good example would be a government or legal letter. Ever noticed how such documents are always in the standard black on white design, free of graphics, and has that traditional look of coming from a typewriter. Lawyers and officials want their documents to show the importance of the content, not its design, so they always use the standard format to ensure the reader takes notice right away. The same approach works very well with white papers.
2. You can also Google or Yahoo the term 'White Papers' to find all kinds of samples. Or better yet, why not look for white papers your competitors are using. With a little searching you'll find a number of white papers you can use as examples to design your own template. But again, make sure to keep it simple, you'll be glad you did when you want to edit the paper's content.
3. Distributing Your White Paper.

Getting your White Paper into the hands of your prospects is the easy part. You can offer the papers on your website, or via fax-on-demand, autoresponder, or even through traditional direct mail. You can also bring your white papers to trade shows and pass them out as a brochure. I even know of several companies that offer free copies of their white paper through pay-per-click advertising. They found it a very effective means of generating sales leads.

When you write a really good white paper, you'll notice the distribution will spread on its own. That's because people who receive your white paper will often pass them out to their friends and colleagues they feel will benefit from the information. This chain effect can result in significant business opportunities that no other marketing document can even come close of doing. Brochures and catalogs unquestionably lack the informational value of a client-centered white paper so they rarely get passed around as often, if at all.

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