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2. Look for a Hot Market. A large part of finding the right business opportunity is understanding market forces. What drives people to spend money? What are the issues that people care about? Do those issues relate to the product or service you're considering? Using the above example, the environment and global warming are issues that have reached critical mass, in part because of greater awareness and in part because of near-record fuel prices. Therefore, a product that helps fuel efficiency and reduces emissions would be welcomed by virtually everyone. If you find a business opportunity that you feel instinctively is coming to the right place at the right time, chances are you've found a winner.
3. Look for a Global Reach. The best home-based business opportunities are well established, yet still have room to grow. A solid business opportunity will have distributors in well over 100 countries, but isn't so saturated with distributors that the hunger in the marketplace has been sated. The company you join should still be in its expansion phase, giving you the opportunity to earn a significant weekly income.
4. Follow the Marketing. When selecting a business opportunity, find one that already has a solid marketing plan. The company's marketing may include Internet marketing, an infomercial, replicated websites, or any number of other strategies, but the bottom line is that the company should put as much or more effort into marketing as the distributors. If, for example, you've seen a company's infomercial on television networks and cable, you know that it's committed to marketing.