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Outrageously successful enterprises are constantly �IN LOVE.� Yes, that�s right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.

This priniciple is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are �in love,� it shines forth in every client interaction, every exchange with a prospect, every dealing with a peer or vendor. Remember the old cliche, �People don�t care what you know; they want to know that you care.�

1. Are you �IN LOVE� wiith your clients and prospects? Are you �IN LOVE� with the benefits you offer? Are you �IN LOVE� with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs or actions to become the �Ultimate Business Romanticist.�
2. STRATEGY SECRETS 5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.

Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as �post sale� follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.� How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.

6. CONSTANTLY �MARKET UP�

Within every target market, there is a high end and a low end market and everything in between. Million $$ enterprises constantly stretch their marketing sights and target prospects that most businesses would think impossible to acquire as clients. They constantly �market up� to high end prospects ... a strategy that catalyzes their business to a much bigger game.