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3. It must state the receiver can opt-out of future unsolicited advertisements. It clearly must state the sender must honor the opt-out within thirty days or they will be breaking the law.
Since the method of opt-out must be sent in the same fashion as stated in the unsolicited advertising, it is important that you, as the consumer, follow the letter of the rule. If you receive a fax, follow the directions if they require replying via fax. Only this method is covered under this law. Be sure to provide the required information. If you don’t follow the directions, the sender does not have to comply.
The rule when broken down in steps is easy to follow. It will help you eliminate more ‘junk’ information.