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Select the 10 most promising looking shows — based on your "gut feeling" about their potential for your campaign.
Make a chart and list the five or six most relevant bits of information for each of your most promising venues:
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Calculate Your Costs for Each Show. Now add some columns to your chart where you can list the costs that are specific to each show:
- Booth space cost.
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- Other space-related costs.
- Travel costs to and from the show.
- Things to rent or buy at the show (tables, power, etc.)