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Getting More Focused -- It�s All About You.
Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was �Stop Focusing on You�. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she�s right on. And I think she�s completely wrong. Why right and wrong?
Because if you�ve been in business for awhile and have great products and great services and aren�t getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus even more on what you want. What exactly do you want out of your business? Do you want more money? If so, how much? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule you�d like. Do you want to change the world? If so, write out specifically how that would look.