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By working with a company like PowerPay to establish an independent merchant account or by simply doing your homework, you’ll minimize your risk considerably. Getting your merchant account set up correctly right out of the gate will ensure that your business venture progresses without a hitch. “It comes down to exposure and protecting yourself, making sure your refund warranty policy is rock solid,” explains Smith. “If your account is underwritten correctly from day one, you’ll be able to simply enjoy the success of your online business.”
Most Internet marketers know all too well the trouble that can be caused by misunderstanding the business terms of their merchant account provider. Everything from exorbitant fees to frozen finances await the online marketer who fails to provide for potential problems. There are ways to avoid merchant account disasters, but by and large online marketers are learning that establishing their own independent merchant accounts can bring a wealth of benefits.
“Most companies that offer merchant accounts don’t understand our business,” says Armand Morin, an online marketer and entrepreneur who has made $15 million on the web. “They don’t understand growth. They’re nervous about bringing in that much money at once. You need to be working with a company that can help you set up your own account – a company that understands the needs of an online marketer who can bring in tens of thousands of dollars in less than a week.”