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Compare the person who "sees red" with a skilled negotiator. The negotiator has spent a great deal of time training herself to be able to access a complete encyclopedia of "states" to deal with different situations. She may have to be calm, enthusiastic, skeptical, humorous, poker-faced or downright angry at the push of a button.
The principle of using recognition as an anchor for appropriate behavior works in the same way. A good example is the "Employee of the week" board in fast food restaurants. It may seem trite to the rest of the world but for those guys, having your picture up there in a frame provides reinforcement that the way they worked was good and they will be encouraged to repeat that set of behaviors because they have been publicly recognized.