Border collie and job
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Third, when you lower your voice, you'll likely slow down as well. That, too, triggers audience awareness that something has changed and we need to be more alert than we were.
Try it for yourself, even in simple one-on-one conversations: Lower your volume and see what kind of effect it has on the other person. I expect you'll be more likely to get and keep attention. I'm something of a political junkie, someone who enjoys watching politicians speak. And, among their speeches I find leadership convention speeches among the most interesting. As the commentators and pundits so relentlessly tell us, leadership races can be won or lost on the content and delivery of those speeches.