FANSHAWE JOB BANK

Choose a quality supplier to help develop and communicate your message and to create success for the corporate event. May 6, 2006

1. Events are an important part of corporate life. A well planned event can forcefully convey a clear corporate message and engage participants in the respective corporate culture.
2. Most companies and organizations hold events for a number of reasons. Company picnics, holiday parties, new product introductions, sales and planning meetings and annual shareholder's meetings are but a few of the occasions that mark milestones of the organization. These meetings require detailed planning and resources and many organizations elect to utilize specialists in managing events. Event planning is a complex undertaking with the coordination of vendor delivery schedules and maintaining critical timeline requirements. In addition to the logistics involved in planning the meeting most planners develop a theme that captures the essence and intent of the meeting. The theme adds continuity and acts as a reminder of the event for the future.

The Value of the Theme. A common theme brings participants together and allows the event organizers to convey a strong message about the event. The theme is usually expressed in communication and promotional material and documents related to the event. Effective communication of the theme is critical to the success of the event. Since there are a variety of themes to choose from for any event, care must be taken to select the best theme for the occasion and to properly communicate the theme to the audience.

Promotional Items and Quality Communication.

The theme is an important element of communications. A quality message, consistent with the overall theme message of the company, is required for effective communication. One aspect of communication is the use of personalized promotional items, effective banners and unique giveaways. These items can be designed to impart an effective message and the use of high quality personalized giveaways creates a lasting impression and reinforces the event theme.