CASH JOB SAFETY AWARD

[4] Get Organized. Get Ready. Get Going!

All eyes in the room are on you. "Okay Boss, what�s the plan?" And then you answer�. Your corporate plan to increase shareholder support and awareness is like a roadmap that details the fastest and shortest route to your destination. Planning the trip is the easy part. Getting everyone else on board for the ride may take some work. That "work" starts with everyone knowing what their specific duties are and the most effective way of carrying them out.

1. This leads us to; "Get Going!" Activity creates productivity and productivity creates new shareholders, as well as helps keep existing ones. You should put together a 30 to 60 day calendar that outlines your shareholder awareness program. You should be able to identify specific developments that should take place during each week.
2. In the beginning, be sure to avoid the getting ready to get ready trap. Once you have the bulk of your operation and team in place, get them started. Don�t get too discouraged if your early results are less than hoped for. This type of undertaking is more like running a marathon than a sprint. It may take a few small steps at first to get your operation up and running for the long haul.
3. [5] You Cannot Expect What You Are Not Willing to Inspect.

Delegation does not equal leadership. You need to stay updated from those actually implementing your shareholder awareness and support programs. What they do right and what they do wrong will determine the success of your program. Your management (and inspection) of the program and those implementing it are key factors in achieving your goals.

I�m sorry to say the bulk of investor relations duties are often viewed as a necessary evil. However, if you want your stock to reflect a strong market capitalization you need to be willing to go the extra mile. On behalf of your shareholders, take charge of your investor relations program then let everyone involved know exactly what is expected of them.

These simple yet effective steps will have a huge impact on how current shareholders as well as future investors view your efforts to gain their support by first supporting them. Leadership is easy�.if you�re willing to assume it.

If you work for a publicly traded company, there are simple yet effective steps you and your investor relations director can take now to dramatically increase your company�s exposure and attractiveness to investors thus bolstering share value and shareholder support. These are simple, yet proven strategies for gaining and maintaining a loyal and ever-increasing investor following. Read �em and reap.

[1] Stay One Step Ahead of your Investors � Provide accurate and timely information about your Company.