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Having the perfect look and designs does not always guarantee customer response using these cards. It is important to note the words that are used to describe the business, its products and the services rendered.
To begin with, the slogan or logo should be able to make the reader isolate your card from others. People tend to just set aside these cards along with other cards and files, to be searched on later when the need arises. Making your card as unique and a standout would distinguish it from those others. When the time comes for it to be of use, something about the card that the readers have seen would come to mind and they would remember that certain card. It could be the printed words, or the drawings that are inherent in them, or a design that was stuck to memory. Or the contents. It gives them a good reason to choose and call you.