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So how do you do it? Well, some AdWord ads are higher priced than others. The more popular the keywords are among AdWords® marketers, the higher the price per click. For example, keyword phrases having the word 'insurance' usually charge a pretty high price per click because other companies are willing to pay more. Other keyword phrases pay very little per click, even as low as $0.05 per click. These keywords can be very valuable if you can find the right ones.

Also, Google AdWords® generally cost more per click than the other search engines' pay per click services because Google.com is the most popular search engine. You can still drive a lot of traffic to your Website if you use the other search engines' pay per click marketing and you'll pay a lot less per click. A few sites to look at are: Kanoodle.com, Ask.com and LookSmart.com.

Once you have your pay per click ads set up you create pages that will display AdSense® ads that are relatively close to your pay per click ads. You design a Web page that has a lot of the keyword phrases you want your AdSense® ads to be about. For example, if you're trying to attract AdSense® ads for the phrase 'Insurance New York', you'll design a page about insurance in New York. You'll make sure that the words 'insurance' and 'New York' are in there a lot (usually about 5% of all words on the page). You'll want to use those words in your Header Title and as your page title. You'll want to be sure to use Google AdSense® as opposed to the other search engines because they pay more per click because, again, Google.com is more popular.

1. So now you're paying for people to click links to go to your site that has ads on it that will pay you each time they click your AdSense® ad. If you've done it right the AdSense® clicks will pay you more than what you're paying for your pay per click ads (usually at least 50% more).
2. Now you're asking how you find all these great keyword combinations right? You need low pay per click keywords to drive people to your Web page that has high paying keywords. A few sites exist that can help you a great deal.
3. • inventory.overture.com/d/searchinventory/suggestion - can help you learn how many people are searching on a given keyword phrase and will also make suggestions on other closely related phrases.

• wordtracker.com - another site that can help you determine how many people are searching on a given keyword phrase. Also, wordtracker will suggest other phrases that are close.

• keyworddiscovery.com/search.html - yet another site to help you determine what keyword phrases people are searching on.

Now, you need to understand that pay per click ad prices are generally set by the people doing the marketing. For example, if I'm only willing to pay $2.95 per click on a keyword phrase but my competitor is willing to pay $5.00, my competitor's ad will always show up before mine. In fact, my ad may not show up at all. You need to be able to determine how much people are 'bidding' on a given keyword phrase.

• adwords.google.com/select/KeywordToolExternal - helps you get an idea of what prices people are paying per click for certain keyword phrases. It also will suggest closely related phrases.