Eeo job codes
Date:
Color has become an effective, even necessary tool in marketing materials. According to a study by Loyola College in Maryland, using color increases brand recognition by up to 80 percent.
Bold and multicolored designs can impact people's moods. Environmental green is considered hip and has taken on new, positive associations, while the combination of blue and floral reds has been found to evoke vintage designs and heritage, according to a 2005 study by The Color Association of the U.S.
In addition to printing materials in-house, SMBs should take advantage of inexpensive and often free marketing services that are available on the Web. For example, HP hosts an in-house-marketing portal for entrepreneurs and SMBs. It contains case studies, how-to seminars and other free tools and information, including over 200 free marketing templates ranging from brochures to an image library.