TEXAS COUNSELING JOB

Question 3. Are there obvious ways to enhance my "Conversion Rate" -- the number of attendees who buy from me?

Answer 3. Yes, of course. Having an attractive, eye-catching display is a good start. Getting a good location on the floor will help. Setting up your booth properly will help you "process" the attendees more efficiently. Having a lead-gathering system will help you do more profitable follow up. Giving out memorable hand-outs will enhance your chances of being recognized later on. Training your booth staff could make an important difference.

Ask yourself a few more questions like this to get yourself in the right frame of mind. Then you'll be ready to start preparing your trade show budget.

1. **Let the Planning Begin - Selecting Appropriate Shows**
2. Begin by assembling the following information (and anything else that seems relevant as you go along):
3. Find a trade show directory for your industry (online is the best source), or check out the major trade show venues or exhibition companies. They will put you on the right track very quickly.

Select the 10 most promising looking shows — based on your "gut feeling" about their potential for your campaign.

Make a chart and list the five or six most relevant bits of information for each of your most promising venues:

- Location.

- Date.

- Number of attendees.