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The technology appeals to all ages and in a variety of industries. Retail outlet store merchandisers are using touchscreen as a new marketing strategy to engage consumers while delivering product information at the touch of a finger.
FAO Schwarz, for example, has installed 17-inch Planar touchscreens as part of a consumer design center for the Hot Wheels Custom Car Factory in its New York store. Using the Planar touchscreen kiosk, shoppers can customize their own Hot Wheels car with special colors, designs, wheels and rims.
Other toy manufacturers are taking advantage of touch technology to provide entertaining and educational toys for children who are too young to have developed the motor skills required for a regular computer.