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On the surface, it looks innocent enough, but take a moment and ask yourself what your instant reaction would be if it arrived in your e-mail box.
The problem is that this message violates the core principles of the Unlock The Game™ mindset by creating the impression that the sender's only concern is making a sale. How?
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There is a better way.
Here's the same e-mail, but rewritten from the Unlock The Game™ mindset.
How do you think you would react if you received this e-mail?
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Perhaps you would give a sigh of relief because you wouldn't be feeling any sales pressure from this stranger you've never met.
This example shows that, even though e-mail is basically an impersonal one-way form of communicating, the Unlock The Game™ mindset can humanize the connection.
When you give prospects a chance to respond to your request for help, you increase the possibilities for two-way communication and trust-building.
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"Always pay attention to how words and phrases that are typical of the traditional selling mindset can make you come across as a spammer," I told Janice.