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Another point I want to make is that we have four key terms that are at least one thousand searches per month or better and that’s where you want to start, or place your lower limit. Now, of course you’re going to have a balance between your competition and your key term that’s being searched for. But if you’re a thousand hits per month or better that will develop good organic traffic to your site and if you can get it narrowed down so that your competition is below a million, you’re going to have a niche. That was just real easily and straight forward how you can find a niche market and succeed. Today we’re going to teach you how to take a general category and break it down into a profitable niche market and then we’re going to show you how to find your most targeted keywords for that niche market. First of all we’re not here to dog those who are currently showing you how to find a niche market, using Google or EBay are clever ways to find possible niches and it’s a lot better than guessing— for assuming what people are looking for or want by guessing is just pure folly. However, through our research, Pam and I have found out that only half of the equation is being given and the other half of the equation that isn’t being given is the use of a keyword lookup tool.
Let’s go to Keyword Discovery (http://www.keyworddiscovery.com/search.html), they’re just one of the free tools out there that we like, there are many others this is just one of them. Now, we’ll go down to the keyword box and type in a general keyword that we want, we’ll just go with “boots.” Then go down to the authorization box and fill in the letters and numbers shown, making note that it is case sensitive. Then hit enter or press Search.
On the top line, “boots” has a number of 268,750--now that number is for searches per month. Now, a lot of your keyword tools are going to vary on the numbers, for their accuracy, but they’re all going to be in this general area, it’s just so that you can get an idea of what people are looking for. So we’re going to use “boots,” so let’s see if we can find a niche for that keyword. Let’s go over to Google, and in the Google search we’ll type in “boots” to see the competition is. Okay, on the right hand side, “boots” has a competition of 155,000,000. Now 155 million is huge, that’s a big number. So, we’re going to want to try to narrow this down a little bit, to see if we can find a bit better of a niche.