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Have you ever wondered what enables some entrepreneurs to exponentially grow their businesses while others go flat, or worse? Their secret lies in their ability to find and lead what I call their “hidden” organization. You may think you don’t have an organization, hidden or otherwise, especially if your business consists of a “gang of one” or there are only a few employees on staff. But the fact is that even the smallest businesses have an organization, and your success or failure is determined by your ability to find it and then lead it in a way that gives you more of the results you want.
This may be a totally new concept to consider. It’s easy to think of giant corporations as having organizations. These are the “internal stakeholders” consisting of employees, departments and committees on the payroll. However, large companies are realizing that independent consultants, suppliers, outsource providers, alliance partners, customers and other “external stakeholders” also play a critical role in their organization’s ability to achieve high performance results.
Just as your business is part of your customers’ external organization, it also has external stakeholders of its own that make up your hidden organization. The better you become at recognizing and leveraging the power of these many relationships, the more likely it is that you’ll survive unexpected twists and turns in the economy, minimize problems, and take your business to the next level of growth.